Technology in hospitality – Seamlessly agile
With technology leap frogging, via hardware and application, it is imperative for hoteliers to ensure that appropriate benefits are extracted, to ensure greater guest satisfaction and improved operational efficiency.
Increasing role of technology in life and in luxury
We live in a world where traditional forms of making bookings & reservations have now shifted to mobile platforms & chatbots to close the last mile of conversion.
MURLIDHAR RAO,
COO, Araiya Hotels
Luxury today is being able to do that seamlessly whenever and wherever you are.
At Araiya, we have endeavoured to offer cost effective solutions, from infrastructure and operational points of view, to ensure that we are able to capitalize on data analytics and enhance the guest UI/UX elements. The multifold benefits of these include improved guest conversions, higher operational efficiency, allowing the employees to focus on providing engaging and personalized experiences, while affording optimum data security.
Big data for smooth operations
The increasing role of technology lies in seamless integration of all systems across the platform leading to timely & appropriate data mining.
We mine data for:
- Commercial gains – targeting new guests, demographics & relevant audiences
- Relevance – targeting audiences based on distance & location versus product proposition
- Loyalty – personalizing stays and experiences
- Araiya Experiences – Active Lifestyle, Self-Discovery, Cultural Immersions
- Property maintenance & upkeep
- Glitch handling
- Operating efficiencies – purpose of data
The next overriding factor is data protection and with the increasing prevalence of data theft, it is critical to protect against intrusion and privacy.
The biggest challenge is to value engineer the cost of hardware and infrastructure against the optimum end user experience, from a guest and employee perspective. Technology is now key for employee and manager engagement and assists in improving employee retention in the increasingly tough labour market.
Leaders and managers now have access to data and information while on the floor meeting guests and thus improve guest satisfaction and productivity, eventually translating into better revenues.
What most companies have been unable to keep up with has been to improve the UI & UX for staff who are using the system – keeping in mind the generations coming into the work force.
Technology also affects the way training is imparted.
We at Araiya are walking the tight rope to ensure that technology doesn’t cut into human interaction & interface while also easing our artisans of the burdens which can be shouldered by sophisticated and efficient technologies.
